The OTF Mission
Operation Tobacco Free (OTF) is a prosocial initiative sponsored by TeaZa Energy. The OTF Mission is to end smokeless tobacco use in the U.S. by inspiring healthy, tobacco free lifestyles through education, community outreach and support of youth sports and health programs.
Every year some 535,000 kids in the U.S. try smokeless tobacco for the first time. Join the movement today by taking the OTF pledge to be tobacco free and showing kids it’s not hip to dip!
The tobacco about-face is being felt across America.
Tobacco free campaigns have successfully whittled down the smoking population from 42% of American adults in 1964 at the time of the first Surgeon General’s Report on Smoking and Health, to 18% of American adults in 2014 at the time CVS removed all tobacco products from the shelves of all its 7,700 retail locations.
While American’s have quit smoking, smokeless tobacco use has remained steady in both youth and adult populations. A recent survey from the Centers for Disease Control and Prevention showed that the use of smokeless tobacco among youth has held steady since 1999. In 2013, 14.7 percent of high-school boys reported current use of smokeless tobacco products. Big tobacco has responded to state enforced smoking bans by ramping up marketing efforts for smokeless tobacco products, advertising them as alternatives to cigarettes in places where smoking is banned. From 1998 to 2011, the top-five smokeless tobacco companies in the U.S. more than tripled total advertising and marketing expenditures. Smokeless tobacco manufacturers have also increased the addictiveness of the product by changing free nicotine levels.