TeaZa and its tobacco-free initiative, Operation Tobacco Free (OTF) announced on World No Tobacco Day the results of a sponsored 18-week tobacco de-addiction pilot study launched in August 2016 in the rural village of Naga Valadia in Gujarat, India and conducted by Project RISHI at the University of Southern California (USCPR).¹ The study demonstrates that using TeaZa Tobacco-Free Pouches is now proven effective by independent research to be an effective way to quit chewing tobacco.
According to a USCPR white paper, 40% of study participants reported as much as 66% decreased tobacco use while using TeaZa Tobacco-Free Pouches, and 10% of study participants reported they completely quit using tobacco products altogether while using TeaZa.²
“We are thrilled to share the results of USC Project RISHI’s smokeless tobacco de-addiction pilot study,” said Brent Agin, MD, President, and CEO of TeaZa. “We know from customer feedback that TeaZa is helping people supplement and even quit chewing tobacco, and the data from the study concurs with our customer reviews,” Agin said.
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¹ “USC Project RISHI Tobacco Intervention Post-Initiative Packet Methodology and Execution Breakdown.” (n.d.): n. pag. Oct. 2016. Web. 30 May 2017. <https://teazatobaccofree.com/wp-content/uploads/2016/10/USCPR-Tobacco-Post-Trip-Packet.pdf>.
² Vasudev, Varun. (n.d.): n. pag. 30 May 2017. Web. 30 May 2017. <https://teazatobaccofree.com/wp-content/uploads/2017/05/USC-Project-RISHI-Tobacco-Pilot-Study.pdf>.